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Darkmithoron
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re: WoW subscriptions down another 300,000 reports Blizzard

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MMORPG.COM wrote:
Develop is reporting that World of Warcraft has lost 300,000 subscribers between May and July, bringing the total count down to roughly 11.1 million subscribers.

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This is the second straight quarter that Blizzard has posted significant subscriber losses. Earlier in the year, Blizzard reported a loss of 600,000 subscribers, bringing the subscriber numbers down to 11.4 million.

The back-to-back losses have prompted Blizzard to rethink their strategy. Blizzard CEO Mike Morhaime noted that simply pumping new content into the game hasn't been as effective as the game ages due to the increased speed with which WoW players consume the new content.

While Blizzard attributes most of the losses to content gaps they have taken a number of steps this year to spur growth. Earlier this year, Blizzard launched Cataclysm in China, and also went on to launch of the World of Warcraft: Starter Edition, which allows players to play free for as long as they want up to level 20.

Read the full story over at Develop.


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Darkmithoron
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Joined: 14 Aug 2007
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re: WoW subscriptions down another 300,000 reports Blizzard

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I think it's funny that they explain the downturn due to people churning through new content quicker. I think that's a crock when Cataclysm only offered FIVE levels of advancement for top level...compared to other expansions offering ten. Obviously if you're going to limit the advancement with an expansion you're going to affect how quickly people hit end-game and become "bored" with lack of content. New races only go so far...


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Retired:

Dragon Nest - Mithoronette (60 Spirit Dancer), Mithoronett (60 Soul Eater)
Star Wars the Old Republic - Mithoron (50 Sith Sorcerer)
Rift, Keenblade - Mithoronette (50 Riftstalker)
World of Warcraft, Icecrown - Darkmithoron (80 Deathknight), Mithoronakon (82 elemental Shaman), Mithoronakei (80 Resto Shaman)
Age of Conan, Wiccana - Mithoronette (80 Herald of Xotli)
Aion, Triniel - Mithoron (40 Spiritmaster)
Lineage 2, Seighart - Ladymithoron (55 Phantom Summoner), Wraithmithoron (50 Spellhowler)
Asheron's Call II OLD: Wraithmithoron (58 Zealot), Mithoron (55 Invoker), Deldharn (60 Clawbearer)
Ahseron's Call II NEW: Mithoronette (46 Zealot)
Asheron's Call I, Harvestgain - Mithoron (100 Battlemage)    

 
Croyd:
...this is not a democracy. It's a Mithocracy!
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